Carlo Rivetti, an iconic figure in fashion, discusses the veneration surrounding Stone Island and its influence on the style of Eric Cantona. This brand, with its distinctive aesthetic, has managed to captivate not only fashion enthusiasts but also athletes. Rivetti highlights how the blend of functionality and fashion has made Stone Island a must-have, transcending boundaries between culture and lifestyle.
How did Carlo Rivetti become an iconic figure of Stone Island?
Carlo Rivetti, at the helm of Stone Island, embodies the very spirit of this brand that has marked the history of men’s fashion. The attachment of fashion lovers to his creations rests on a forward-thinking approach and a distinctive aesthetic. This developed under the influence of Massimo Osti, the original creator, but Rivetti has managed to bring his own vision since taking charge in the 90s. He redefined the brand’s identity, integrating his passion for textile innovation with a penchant for bright colors and bold designs.
This ability to merge sport and fashion makes Rivetti a reference point. The association with cultural icons such as Eric Cantona perfectly illustrates this synergy. It is not just about the garment; it is also about the identity it conveys. Stone Island is therefore perceived as a symbol of belonging, especially in the world of football.
Why did Eric Cantona become an ambassador for the brand?
The connection between Eric Cantona and Stone Island goes beyond a simple clothing choice. Cantona has repeatedly expressed his admiration for the brand, equating his style with a statement of identity. By wearing iconic pieces like the badge jacket, he helped anchor Stone Island in British popular culture. This connection transcends merely wearing clothes; it is a commitment to a lifestyle.
By illustrating the spirit of independence and rebellion, Cantona evokes a certain desire to break free from the traditional norms of the sports world. The moments he has been seen in Stone Island have become memories etched in the minds of football fans, further strengthening the link between the world of fashion and sports.
What is the impact of Stone Island on football culture?
Stone Island has shaped an aesthetic deeply linked to British football culture. Its distinctive badge has become a marker of identity among supporters. Indeed, owning a garment from this brand is not just a matter of fashion; it is a way to claim belonging and culture. In the stadiums, on the terraces, or even in the streets, wearing Stone Island has taken on social significance. This translates into collective admiration, merging style and sporting passion.
The popularity of Stone Island in this environment can be summarized by a few key points:
- A new vision of clothing associated with masculinity.
- Influence on urban fashion and streetwear trends.
- Iconicity of the emblematic badge when worn by sports figures.
How does Carlo Rivetti approach current trends?
Rivetti never strays from his path while remaining receptive to the evolutions of the world around him. He observes the directions taken by the youth while staying true to the vision that has made Stone Island successful. His refusal to be swayed by fleeting trends reflects a strong belief in the sustainability and quality of his creations. He is committed to respecting artisanal and innovative methods, always seeking new materials and new treatments for fabrics.
Through this recipe, he remains the artisan of style, seeking to inspire an authentic vision among new generations, even if they do not always come knocking at his door. This is expressed through the collaborations he chooses to undertake, notably with internationally renowned brands that enrich Stone Island’s identity, such as his collaboration with Supreme.
What is Rivetti’s perspective on “hooliganism” culture?
Rivetti approaches the issue of hooliganism with caution. Although the brand has been associated with these groups, he asserts that his vision for Stone Island cannot be tarnished by such representations. He discusses the tension that can exist between cultural identity and the negative behaviors associated with it. Rivetti values sport and underground culture, but he firmly condemns any form of violence that may accompany it. For him, the true legacy of Stone Island lies in its power to inspire and its ability to transcend subcultures. His wish is to associate his brand with positive values.
This approach includes statements such as:
- Positive role in urban fashion.
- Encouragement of creativity and innovation.
- Particularity of Stone Island as a cross-sectional brand.
Carlo Rivetti is much more than a simple designer; he embodies the spirit of Stone Island, a brand that has become a symbol of style and masculinity in the fashion world. Under his leadership, the brand has managed to establish a strong emotional connection with many fans, who see in it not just a garment but almost a philosophy. This veneration for Stone Island has transcended the boundaries of clothing, thus becoming a cultural phenomenon that has influenced several generations.
Eric Cantona, an emblematic figure of French football, has also helped to strengthen the brand’s aura. His choice to wear Stone Island has integrated it into a style that is both authentic and inspiring. Thanks to personalities like him, Stone Island has established itself as an essential reference in the wardrobes of men seeking to combine elegance and attitude. Thus, Rivetti’s journey and the legacy left by Stone Island continue to shape the world of fashion style, crafting identities across cultures.
